Patent Landscape

“If you patent a discovery, which is unique, say a human gene or even just one particular function of a human gene, then you are actually creating a monopoly, and that is not the purpose of the world of patents”. – John Sulston

Patent landscape is a type of research process that creates an overview of the patents that are pending or in place in a particular area. For example, if you are developing a new drug for fighting colon caner, a patent landscape will show you what other drugs are already patented or are awaiting patent approval for fighting colon cancer. Patent landscape is generally conducted by patent attorneys or other patent law experts.

What you need to know

Undertaking a patent landscape may help a company to obtain intelligence on their competitors’ patent activity. As patents are generally only filed for inventions that are perceived to be commercially valuable, an analysis of the patents filed by others can provide an insight into their strategy and the product development areas in which they are currently active.

A patent landscape can also help companies to identify new areas for research and development, for example by attempting to identify the ‘white space’ in a particular field of technology in which the number of patent filings may be relatively low and which may open up new avenues for research and development.

Significance

Patent landscaping is generally performed on behalf of businesses that are seeking to develop new products in a particular area. The information gained from a patent landscape is used to help companies develop their business plans and research and development strategies. A patent landscape can help companies minimize research risks by focusing on areas that do not already contain a lot of patents and can help companies identify areas for future growth where there are few patents pending.

Contents

A patent landscape report will generally contain information about whether your competitors are patenting in the same business or research areas as your company. It may also turn up information on any new entrants to the market in your area and whether there are any patents pending that are similar to your outstanding or upcoming patent applications. A patent landscape is not an exhaustive list of patents. Instead, it contains a snapshot of the patent situation at a particular time.

 How we can help

The task of performing a patent landscape usually starts with defining an overall commercial objective and identifying the area of technology that needs to be considered. A patent search aimed at finding patents relevant to that technology is performed using a combination of keywords and patent classifications and citation and patent family analysis used to show relationships between patents and patent owners. The results are then grouped or clustered in a meaningful way, i.e. by owner, by patent families or by a particular class or sub-class of technology. For example, a patent landscape report in the area of flat-panel display patents might cluster patents into the type of display that includes groups and sub-groups; the set of display patents may include a grouping of light emitting diode (LED) displays, and a sub-group may include a group of organic light emitting diode (OLED) displays. The grouped patents may further be grouped by owner, country of origin and filing date. This grouping and sub-grouping can help uncover overall trends in the patent data that can reveal potentially helpful information relating to an area of technology or the patent activity of a competitor.

We will produce a patent landscape report which normally includes spreadsheets, graphs and other visual representations to demonstrate major filing trends and to identify leading patent applicants in a particular field of technology or geographical area. Our attorneys have experience in the field of patent landscaping and are able to provide strategic and commercially relevant advice in this area.

Knowledge you can act on

Patent landscaping provides a comprehensive snapshot of patenting activity in an application or technology area, in jurisdictions of interest.

Aristocrat Market Research offers a variety of landscaping solutions designed to answer your questions and fit your budget and timelines.

Understand

  • your current and future competitive landscape
  • ‘whitespace’ gaps in technology that are opportunities for innovation
  • potential patents for acquisition or businesses for strategic partnership

Making Patent Landscapes Work for You

In short, patent landscaping is not merely about making pretty dashboards or producing long, technical reports that nobody will ever read. It is about assessing enablers of or barriers to innovation in such a way as to guide your company’s global growth and development. A patent landscape is about gathering and visualizing data in such a way that it creates a story that you can share with everyone in your organization.

If your business is built on technology and intellectual property, patent landscaping is not optional. It is a critical form of intelligence that strengthens the value of your assets while helping you to identify new partners and expand to new markets.

All you need to know is the problem you want to solve to make patent landscaping work for you. With Aristocrat Market Research, you can simply provide your topic to begin to see who is doing what and how that can help; you achieve your business goals. Join the strategic executives, research and development managers, attorneys, and investors who use patent landscaping to better understand and control their intellectual property ecosystem.

 

Advantages

A patent landscape can provide companies with information about how likely they are to get a patent approved. The United States patent office will not allow patents that are too similar to each other, so it is important to make sure that another company is not conducting research or planning patents in the same research area. Patent landscapes help companies to understand the intellectual property risks involved in research, that is, the likelihood that another company will claim ownership of the same technology.

 Why Aristocrat Market Research?

  • 4+ Years of Business, 125+ Full Time Searchers, 30+ Tech Areas, 60+ Patent Landscape Studies / month.
  • Multi-lingual (16+ Languages) capabilities covering 100+ Countries.
  • Wide patent and non-patent literature coverage (scientific literature, journal articles, conference papers, TKDL library and many more).
  • In-depth manual analysis to ascertain the existing technologies and the market trends in the selected domain
  • Multiple variants to match your budget and completeness requirements.
  • Searches and manual analysis conducted by subject matter experts, reports includes expert comments on each prior-art.
  • Helps to identify white spaces, technology evolution, patent strength & ranking and competitive benchmarking in the technology domain.

“If you patent a discovery, which is unique, say a human gene or even just one particular function of a human gene, then you are actually creating a monopoly, and that is not the purpose of the world of patents”. – John Sulston


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