New Product Research

“To Launch a Successful new products, new product research is fundamental to a company’s growth and endurance”

Why New product research?

We trust new products is one of the most important values of market research, but it is one of the most difficult to achieve in practice. New products can be concept-driven or product-driven.

New product development must have convergence to have any chance of victory. Convergence include interpretation of the target market, determination of the product category, and/or definition of the problem to solve or opportunity to exploit. These points are largely organizational judgments. Once the basic convergence are identified, then Decision Analyst can help make the effort successful.

Qualitative Expedition

When the target audience is identified, and some concept of the product category is established, then qualitative research is the first step. The idea is to develop in-depth awareness of the target consumer—their motivations, viewpoint, fears, and desire. Perceptions of competitive products can be explored. New product ideas can be sought. The qualitative expedition helps to find new product possibilities as well as filter the target-market definition for those possibilities. Qualitative research is also useful in finding the starting points for ideation.

Concept Testing

Concept testing identifies potentially successful new products early on, so that you can concentrate on limited research and development resources on the new product concepts with the greatest probability of consumer acknowledgement. Aristocrat provides a package of concept testing systems and services.

Brand Name Research

Selecting a name for a new product is an important step in new product development. The name’s chosen, Typically, are tested in the various aspects like, context of package, concept, or product testing, so that all variables are implicitly incorporated into the name test.

Packaging Research

Package graphics and copy are critical to new product triumph. Aristocrat offers a collection of package-testing services to help develop a winning package that can help spawn trial of the new product and project the relevant brand image.


Product Testing

New products must be ideal to have a sensible shot for progress. Product testing is a fundamental advance in the improvement of a new product. Aristocrat offers a scope of product-testing services to ensure that the new product will be successful.

 Test Market Evaluation

Real-world testing of new products is constantly prescribed, if time and budget allow. Real store tests and additionally genuine test markets give the most reliable evaluation of a new product. Aristocrat is expert at outlining and executing test markets for new products.

Product Clinics

Our automotive research group conducts static clinics, dynamic clinics, and 3D projection computerized imaging clinics. These clinics extend in measure from small single city assessments in the sector to huge scale multi-nation clinics. Every facility is directed by a devoted group, drove by a senior researcher experienced in all parts of leading clinics. Information is captured using handheld gadgets to guarantee quick conveyance of information classifications. Presentations of clinic results can be given within 24 hours of the conclusion of the clinic in-person or via Web-based meeting.

New Product Research Services (call to action)

Aristocrat is a leading worldwide marketing research and analytical consulting firm, with over a decade of involvement in new product research and consulting. Our staff has worked on many successful new products. With our overall online boards and intuitive frameworks, directed advancement forms, and systematic frameworks, we can bring transformational change and quickening of pace to your new product improvement endeavours.

Benefits of new product research

  • Manage and Measure for Success
  • Win Business with Improved Performance
  • Improve your Reputation for Quality
  • Identify the Risks


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